...
5. USE OF PERSONAL DATA
We use Personal Data collected through our Services to operate, improve, understand and personalize our Services. For example, we use Personal Data to:
• Provide and deliver the Services, for example, to set up an account on the Services and provide service dashboard, communication services and reports
• Operate and improve our internal operations, systems, products, and services
• Process payments, including charging, verification and debt collection, and refunds, if applicable
• Protect the Services from security threats, fraud or other criminal activities
• Communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers on behalf of other businesses, emails to ask you to participate in surveys or reviews and our products and services, or email you about your use of the Services. If you do not want to receive communications from us, please indicate your preference by contacting us via the details set out at the bottom of this document. Please note that you cannot opt-out of non-marketing communications if you would like to continue using the Services.
• Directly market our products or services. For example, we may provide you with information and to tell you about our products, services or events or any other direct marketing activity which we consider may be of interest to you, whether by post, email, SMS, messaging applications and telephone if you have provided inferred or implied consent (e.g. not opting out where an opt-out opportunity has been provided to you) or if it is within your reasonable expectation that we send you direct marketing communications given the transaction or communication you have had with us. The foregoing does not apply where it is expressly prohibited by applicable law. If at any time you do not wish to receive any further direct marketing communications from us or others under this section, you may ask us not to send you any further information about products and services and not to disclose your information to other organizations for that purpose. You may do this at any time by using the “unsubscribe” facility included in the direct marketing communication or by contacting us via the details set out at the bottom of this document.
• Perform consumer analytics
• Correlate user behavior with bad actors on websites
• Respond on other websites if there is a known bad actor
• Identify analytics of our Service loaded in different regions
We store and process Personal Data in the United States and other countries directed by our partners that may have data protection laws different than your home country. We do not own or control the data that we process on behalf of our partners. Our partners can use Personal Data for other purposes other than listed above and may store and process your Personal Data in other locations, please visit their respective privacy policies to understand their practices.
We do not collect, retain, or share any personally identifiable information (including unique user identifiers and IP addresses) gathered on sites or apps not owned by us (“Third Party Provided PII”), except for the purpose of providing our fraud detection and prevention related services and never to create user profiles. We only share Third Party Provided PII with customers receiving our fraud detection and prevention services, or as otherwise directed by the applicable customer and services providers if necessary to provide the fraud detection and prevention services to our customers. WE NEVER SHARE THIRD PARTY PROVIDED PII COLLECTED ON ONE CUSTOMER’S SITE WITH OTHER CUSTOMERS. Retention of Third Party Provided PII is determined by the applicable customers.
6. PROCESSING GROUNDS
We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our legitimate interests or the legitimate interest of others.
...